How Digital Marketing Is Redefining Real Estate Sales in India
Over the last decade, I have closely observed how the Indian real estate market has transformed. Earlier, buying property was driven by brokers, site visits, and newspaper ads. Today, the journey starts on Google. Buyers research locations, compare projects, watch walkthrough videos, and read reviews long before making the first call.
Webturn Digital Solutions Pvt. Ltd., we help real estate brands adapt to this shift by building powerful digital ecosystems focused on visibility, trust, and lead quality.
The Digital Buyer Journey in Real Estate –
Modern buyers go through multiple digital touchpoints:
- Google searches for projects and locations
- Property portals and social media ads
- Project websites and virtual tours
- Remarketing and follow-ups
If your brand is missing at any stage, you lose potential buyers to competitors.
Strategies That Deliver Results –
We implement:
- Hyper-local SEO to rank projects city-wise
- Google & Meta Ads for high-intent lead generation
- Landing pages designed for site-visit conversions
- CRM & automation for faster follow-ups
Digital marketing allows real estate brands to measure cost per lead, ROI, and booking conversions with precision.
